All these images are used on WeChat (a Chinese social networking app). Each image is deigned based on article's theme and the content which including Galeries Lafayette's in-store service and events, fashion products recommendation, etc.
This new homepage is for newly merged hotel brand Marriott and Starwood on online travel platform Fliggy (by Alibaba Group). To visit full site please go to: marriottcn.fliggy.com (The site may vary due to Marriott’s products’ regular update)
I worked with another designer to build Marriott and Starwood's vision and I also made the creative and art direction during the collaboration work.
The client wanted a sophisticated yet chic style. We have created an interactive map of choosing cities and website's new look for users to navigate Marriott and Starwood's massive collection of products.
During this campaign, I had the possibility to create and present my idea. The concept I developed was the juxtaposition of Selfridges products in a context related to ‘beginning’ and ‘start’, which reflected the ‘start’ of Selfridges in China. For this I decided to use luxury products in everyday events, such as having breakfast– actions that ‘start’ your day. I was able to use my creativity to find a good solution, as juxtaposition also represented Selfridges’ character and quirkiness. It had great success, the project resulted in Selfridges' first agency-produced assets.
The visual assets have been used on WeChat Ad and DSP.
24H App is a part of 24HOURS, 24HOURS’ customized city guides can be found in the app through a user-friendly and well-designed interface. The travel guide app delivers a simple and clear way of reading and searching by contents.
Please find more introductions of the app below.
I made this portfolio proposal for Made Thought which is one of the UK's most respected design consultancies. Made Thought is acclaimed for its work in brand identity and development, art direction, packaging, print and interactive design for an impressive list of clients.
Made Thought's working principle "have fun and enjoy the process" inspired my concept - poker cards. Once the cards are arranged together, then users will be able to see Made Thought's projects and information. Additionally, there are four mini slots on every side of each card. Users can connect any cards together to build 'card models'. This recreational function can also be useful for marketing purposes when displayed on reception desks, in meeting rooms, etc.
Sign Points Explanation:
Spade: for studio’s information and introduction
Hearts & Diamonds: for studio’s works
Clubs: for studio’s awards
24HOURS is a creative travel guide that focuses on aesthetics in culture and modern lifestyle through five different series: City Guide, Weekend Escape, Beijing, Art, Fine Dining and Cinematic Journey. The guide is on WeChat, the most popular social media platform in China.
By keeping the aesthetics through clean-designed layout and branding, which can also drag readers’ attention to the beauty of simplicity and the content, to feel the meaning of the writing.
The purpose of this campaign and H5 is to showcase the diverse offerings at Galeries Lafayette such as gourmet, fashion, art and culture. Meanwhile, to emphasize the Parisian culture and lifestyle is also important during the campaign.
Why not to take a holiday in Paris now? There is a beautiful story waiting for you.
This is a collaboration work with Lingtao Zeng. I am in charge of his MA final project's poster, portfolio's layout and logo design.
Lingtao named his project as Unlock a Dialogue which is a spatial intervention to reimagine men’s locker room as a place with increased opportunities for human interaction. It also aims to help people suffering from urban loneliness and urban stress.
His project combines modern human behavior and new trends in the future. It brings social features back to men’s locker room as well as creates a new experience for the user.
Creative Compendium Poster - A1 Size
Exhibited on 2015 D&AD New Blood Exhibition
London, E1 6AA
1-2 July 2015
This is a typography design work. I transferred two English letters into lip language and by doing this, to create an interactive experience for the audience and encourage them to try to pronounce by following the lip’s shape from the poster.